“Well, I work closely with UX designers and researchers throughout the product design lifecycle — from initial wireframing to prototyping and high-fidelity iterations. I’m responsible for content strategy, which means defining our product’s IA, maintaining our voice and tone guidelines, and producing localisation-ready, SEO-optimised, user-focused content. Oh, and don’t get me started on our CMS! Sooo many stakeholder dependencies at the moment.”